The drawing of the Obamas is an advertising ploy the tobacco companies have been using for some time. The liberal magazine, The New Yorker, presented a drawing that helped to clean up the Obamas (almost spiffy-clean) image a bit by over-exaggerating some of the simple truths about the Obamas. By over-exaggerating these small facts (Michelle's unfounded liberalism and Barack's favor with groups like Hamas) that might have become an Achilles' heel for them come debate time, it instead creates an sense of mockery when looking at their apparent faults. Kind of like the "shards of glass" commercial the cigarette companies had to run (due to lawsuits). Smoking cigarettes (though they could cause cancer and other problems) does not have the same, immediate impact of eating shards of glass. The cigarette companies know this--thus when they ran this ad (proposing smoking was like eating shards of glass), they complied with the courts and also advertised for cigarettes in the same punch (by mocking the allegations that were presented against them--that cigarettes are bad). The New Yorker has used the same device for Barack Obama, by implementing the same strategy as the cigarette companies. The Obama campaign stated the "offensiveness" of the ad--in case some people didn't "get" the mockery but might actually consider the over-exaggerated truths (so to those people, the Obamas become persecuted--either way Barry and Michelle win). One should be afraid of the damage cigarettes will do to the body as well as the damage that the Obamas will do to this country--though not the same immediate impact as eating shards of glass, it would be the same as the gradual demise of lung cancer.
Jason Alan Hollar
Jul 19 2008 - 12:47am