A 12-Step Program for Media Democracy
7. New Media Tools of Democracy
The Internet has long been a boon to democratic discourse, from the free flow of Usenet group discussions to the targeted interests of e-mail listservs. The advent of the World Wide Web in the early 1990s provided a new forum for civic programming online, a publishing platform fully accessible to nonprofit organizations and individual activists alike. More recently, peer-to-peer file sharing has altered the means of digital content distribution--much to the chagrin of the music industry, to be sure, but also providing a viable model for alternative distribution networks that bypass the bottlenecks and tollgates of the reigning commercial delivery systems. On a somewhat smaller scale, the phenomenon of "blogging" (personal Web logs that comment on and highlight notable websites) has emerged as a new form of journalism, blurring the distinction between producer and consumer that marks the traditional top-down media system. With the growing power of the media giants, however, it becomes all the more important to preserve these democratic traditions online, and to ensure their survival in the broadband era, in which streaming media will play an increasingly important role in the delivery of content. So, too, must the PEG-access concept in cable (i.e., Public-, Education- and Government-access channels) be reinvented for the digital age, taking full advantage of the two-way communications that the new cable networks will provide. Community-based wireless networks, finally, (employing the low-cost I.E.E.E. 802.11b) must also be encouraged as a means of fostering public-access networks. Organizations working on these fronts nationally include the Alliance for Community Media, the Association for Community Networking and FreeNetworks.org.
But much work will have to be done at the local level, where municipal governments, cable franchise authorities, public libraries and community-based organizations need to assess their broadband networking needs and then work together to satisfy that demand. Waiting for the marketplace to deliver these vital civic services simply won't work.
8. New Support Structures for the Digital Age
From the earliest philanthropic gestures of the Carnegies and Rockefellers, through the massive Depression-era and postwar federal funding programs, to the elaborate private funding structure that now encompasses more than 20,000 foundations, we've always found a way to support our analog culture. Now, with a distinctly digital culture emerging at the dawn of the twenty-first century (and with significant portions of more traditional expression to become available via broadband networks), we must find similar means, public and private alike, to support noncommercial projects devoted to the creation and distribution of various forms of new media. In the federal arena, Massachusetts Democratic Representative Ed Markey has introduced the Wireless Technology Investment and Digital Dividends Act, which, among other things, would create a permanent Digital Dividends Trust Fund, based on the proceeds of spectrum auctions, to support both "human capital telecommunications investments" (e.g., teacher training, educational software development, digitizing archival material and AmeriCorps technology projects) and "broadband infrastructure investments for public access and rural development" (e.g., projects that attack the digital divide in rural and inner-city locations). Based on Newton Minow and Lawrence Grossman's Digital Promise project, Markey's bill would also establish a "spectrum commons," setting aside two bands of frequencies (20 MHz of spectrum below 2 GHz and another band between 2 and 6 GHz) for unlicensed public use as an open wireless platform for communications. But until such time that either spectrum auctions or a new Corporation for Public Telecommunications can channel support to educational, civic and cultural new media, private foundations will need to expand their efforts in support of noncommercial, public-service programming in the digital environment. Ever quick to recommend collaboration among their applicants and grantees alike, foundations themselves must now explore cooperative strategies in order to meet the demands of the digital age.
Access and Diversity
As Ben Bagdikian has chronicled in the various editions of his The Media Monopoly over the years, the number of companies controlling the bulk of our print, broadcast and entertainment industries has dwindled from fifty corporations in 1983 to a mere six in 2000. Equally disturbing, this "survival of the fittest" (in which fitness is defined by an insatiable appetite for market power) has affected the new media as well. In the first five years of the World Wide Web's existence, for example, when it was growing at an almost exponential rate, diversity prevailed. But by 1999, according to Jupiter Media Metrix, 110 companies controlled 60 percent of users' online time. Just two years later, that figure had been reduced to a mere fourteen companies. And today, the democracy that was once the Internet is beginning to look more and more like an oligarchy. The recent attacks on the traditional ownership/diversity safeguards, moreover, waged in the courts and at the FCC, represent an effort on the part of a handful of entertainment conglomerates (AOL Time Warner, General Electric/NBC, Disney/ABC, Viacom/CBS and News Corp/Fox among them) to extend their hegemony into the digital frontier. There is no guarantee, in other words, that the spirit of competition, diversity and democracy that has long been the hallmark of the traditional, "narrowband" Internet will prevail in the broadband future.
While the broadband era will doubtless bring new online products and services, these must not come at the expense of other, less marketable but no less important fare. There must be room, in short, for the collective wisdom and shared expertise, for civic participation and educational programming, that have proved so valuable to our society in the past. The new broadband networks can help preserve these assets, and make them more widely available, but only if these networks incorporate the open-access, nondiscriminatory principles that have long governed the Internet, and if other policies are in place to share the fruits of the digital revolution with the widest possible audience. On this front, four areas of policy reform demand our attention:
9. Open Access/Open Architecture
In "The Open Access Principle: Cable Access as a Case Study for the Next Generation Internet," Stanford Professorof Communications Francois Bar writes of "an electronic marketplace which systematically favors the providers of content, services or transactions who have a privileged financial relationship with the monopoly owner of the underlying infrastructure.... The infrastructure owner will have strong incentives to configure its network to give superior performance to the preferred ISP and superior service to the ISP's favored partners." With the FCC's recent reclassification of cable Internet service as an unregulated "information service" rather than a telecommunications service, we've moved one step closer to the tilted playing field that Bar and others have described. Thus the principle of open access and nondiscriminatory transport remains as important a public policy goal as ever. As EarthLink CEO Garry Betty recently testified before the Senate Committee on the Judiciary, the minimum standards for effective open access are as follows:
Consumers of broadband cable services should have a choice among multiple ISPs.
Cable broadband providers must negotiate at arms-length nondiscriminatory commercial arrangements with both affiliated and nonaffiliated ISPs (including "first screen" placement).
ISPs should have the choice of operating on a national, regional or local basis.
Both the ISP and the cable operator should have the opportunity for a direct relationship with the customer.
ISPs should be allowed to provide video streaming and there should be no discriminatory restrictions on provision of content.
Coupled with an expanded concept of PEG access--one that takes full advantage of the advanced, two-way communications features of the new cable broadband networks--these open-access, nondiscriminatory transport principles will go a long way toward ensuring that the broadband cable platform serves the public interest, now and in the future.
10. Set-Top Standards
Once described as the most valuable square foot of real-estate in the world, the set-top box that is perched innocently on our TV sets is about to become even more valuable. Infused with microprocessors, hard disk recorders and other digital technologies, the next generation of the set-top box will perform a variety of entertainment, communications and e-commerce functions--including some, unfortunately, that will have more to do with AOL Time Warner's and Microsoft's interests than with our own. Remarkably, some thirty years after they first appeared, these set-top devices are still essentially black boxes, whose simple LED displays may tell us what channel we're watching, but little else. And they remain largely beyond the reach of regulators at the FCC and FTC, who thus far have ignored not only the increasing power and sophistication of set-top boxes, but also the real threat that their proprietary standards and closed architecture will enable cable operators to control the Internet's vital "last mile." Stated most simply, if our mailboxes were as vulnerable to incursion and control as our set-top boxes currently are, no one would stand for it. Especially as these devices become what may turn out to be the most important and powerful household appliance, a review of their capabilities and control mechanisms, and a requirement that they handle Internet traffic in an open, nondiscriminatory fashion, would seem to be in order.
11. Digital Television
Even as the long-awaited transition to digital television seems destined to miss the federally mandated 2006 deadline, the power of the new platform to redefine the television medium remains clear. While it has often been compared to the transition from black-and-white to color television that began in the 1950s, the impending shift to DTV will be far more dramatic. "It is more akin to the arrival of television in a radio world," observes industry analyst Gary Arlen, "especially in the programming realm.... The tools and content of today's digital environment make it possible for broadcasters to reinvent their medium, not merely enhance it." In the process, we must also reinvent the civic uses to which television can be put in the digital age, building on the admittedly faint public-interest tradition that is supposed to govern the use of the public's airwaves. Such was the task of the Advisory Committee on Public Interest Obligations of Digital Television Broadcasters (the so-called Gore Commission) in 1998, which failed, however, to breathe new life into the public interest principle. Although it included a small number of public-interest advocates (including former FCC Chairman Newton Minow, children's television advocate Peggy Charren and the Media Access Project's executive director at the time, Gigi Sohn), the committee, co-chaired by CBS president Leslie Moonves, was ultimately ill suited to produce the kind of thoroughgoing reform that is so sorely needed if the digital television revolution is to realize its full potential. There's still time to reopen that issue at the FCC, however, just as there is time to demand a public-interest dividend from the spectrum that the nation's 1,600 TV stations will relinquish once the transition to DTV is complete.
12. Universal Service
Extending basic telephone service to all Americans has long been a goal of federal telecommunications policy (and it's a goal that, even at the start of the twenty-first century, has never been fully achieved). In 1996 the concept of universal service was nominally expanded to include the following three goals: "(1) increase access to advanced telecommunications services throughout the nation; (2) advance the availability of such services to all consumers, including those in low income, rural, insular, and high cost areas at rates that are reasonably comparable to those charged in urban areas; and (3) promote the availability of quality services at just, reasonable, and affordable rates." In the six years since that new mandate was adopted, even while considerable progress has been made in closing the so-called digital divide, little effort has been made to redefine universal service for the digital age. Mere connections to the Internet are hardly sufficient, for that environment (which grows more commercial every day), offers no guarantee of advanced services in the public interest. Fortunately, the Telecommunications Act of 1996 empowers both the Federal State Joint Board, which oversees Universal Service, and the FCC itself "to determine those other principles that, consistent with the 1996 Act, are necessary to protect the public interest." As a start, the board and commission might explore ways in which guarantees of advanced telecommunications services might be extended beyond the current list of institutions--which includes "all schools, classrooms, health care providers, and libraries"--to reach further into the community, via social, cultural and other community-based organizations.
While they obviously come with no guarantees, these twelve steps would nonetheless go a long way toward advancing the course of media democracy in the digital age. The sad irony is that never before have we had such communications power at our disposal, in the form of new digital technologies that allow any of us to be producers as well as consumers of media content. The corresponding danger, of course, is that we've never had so much to lose, in ceding that power to the cable and telecom giants eager to make the new media as monolithic and market-driven as the old. The time to act, clearly, is now.