Abstract

Media Matters

The article presents information on various developments related to media. Nevertheless, the business of snooping on the media is growing almost as fast as the Net-browsing industry. Carma International Inc., the snoop firm O'Leary employed, has seen its revenues leap by 20 percent annually, and its list of clients expand to include Microsoft Corp., Philip Morris, McDonald's, the National Rifle Association, the Republican Party and the Scottish nuclear power industry. The media-snoopers attribute the growing demand for their services to an innocent Pythagorean zeal for quantitative measurement. The real purpose of all this monitoring and measuring is to stamp out any lingering sparks of initiative and independence that may persist within the journalism profession.