Abstract

Reading Around
Pochoda, Elizabeth | April 25, 1994 issue

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The article presents information on the new periodicals and market for youth magazines. A TimeWarner publication, Mouth2Mouth looks like a cereal box and reads like stage directions for an MTV beach party. Predicated on the dubious assumption that young people want to read only about themselves or other young people, M2M confects a culture in which kid-friendly celebrities from Hollywood, sports, music and modeling supply the glitz to which teens are thought to aspire. At least one can say that magazines are busy trying to find younger readers. Newspapers have mostly given up. which brings one of those mysterious and admirable publications that bubble up from the passions of people who don't believe in focus groups or market surveys.

See Also:

PERIODICALS; PUBLISHERS & publishing; TEENAGERS; MASS media; SURVEYS; MARKETING research
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