Abstract

Exploding plastic inevitable
Jacobson, Joanne | December 27, 1999 issue

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This article discusses the book "Tupperware: The Promise of Plastic in 1950s America," by Alison J. Clarke. One of the most familiar fixtures of American quotidian culture that acquired during these years the shine of the more-than-ordinary, the more-than-thing, was Tupperware. Unencumbered by irony, items like the "Wonder Bowl" were elevated by TupperPlastics Inc., to the status of powerful instruments of transformation. Earl Tupper's sleek designs embraced a functional new aesthetic, his ingenuity confirmed American engineering prowess and revived the powers of plastic itself, the magical transmutation of "a lump of black, recalcitrant chemical waste product."

See Also:

TUPPERWARE (Book); CLARKE, Alison J.; BOOKS; WASTE products; PLASTICS; PLASTICS industry & trade; TUPPERPLASTICS Inc.; UNITED States
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