Abstract

Pensioners or prisoners?
Beiser, Vince | May 17, 1999 issue

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This article focuses on the development of new markets with elder peoples as target consumers. As the number of elderly inmates rises, private firms are opening private prisons. So far, the $18 million center, Just Care Inc., houses only a handful of prisoners, but the management is confident to get more. In fact, Just Care plans to open several more such prisons in the next few years. The Southeast market alone can use ten or fifteen of these facilities. Just Care is out front, but other companies will shortly follow. Major private prison operators such as Wackenhut Corrections Corp. are also looking into opening geriatric lockups.

See Also:

PRISONS; OLDER people; TARGET marketing; CONSUMER satisfaction; COMPETITION; PUBLIC institutions
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