Abstract

Beat the Devil
Cockburn, Alexander | May 21, 1990 issue

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The tendency to rehab freestanding swine as "populists," rough-hewn but kindly, is all the rage. Only two weeks ago periodical "The Nation" featured a piece by Benjamin Cheever about Reader's Digest and its founder, DeWitt Wallace. Cheever depicted the present regime at the Digest in harsh terms: a bunch of unfeeling money-grubbers, too concerned with lining their own pockets even to give out free turkeys to their employees. Wallace, by contrast, was rolled forth as a generous, "tolerant" old boy. Wallace was easily as hysterical about domestic threats to his world view as about the external menace of Bolshevist takeover.

See Also:

CHEEVER, Benjamin; READER'S Digest Association Inc.; WALLACE, DeWitt; PERIODICALS; SERIAL publications; THREATS
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