Advertisement

Abstract

Publicity as a Recognized Business Force

Emerson, Guy | March 28, 1918 issue

add to cart close window

This article highlights the importance of publicity in business promotion. Publicity has long been recognized as a business force; previous to the great war, however, Americans had not realized its value as a national and patriotic force. It is only within the last one or two years that public men have come to see that progress and publicity are inseparable. One can have publicity without progress, but one cannot have progress without publicity. It has been only since the outbreak of the present war in Europe that the far-reaching power of organized publicity has been appreciated.

See Also:

PUBLICITY; BUSINESS; ADVERTISING; MARKETING strategy; UNITED States; EUROPE

Articles are sold in 'packs,' which are priced as follows:

1 for 2.95
4 for 9.95
10 for 19.95
50 for 34.95
300 for 149.95

Sales of archive individual articles, full issues or article packs are final and no refunds will be issued.

Access for libraries

1860s, 1870s, 1880s, 1890s, 1900s, 1910s, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s

H.L. Mencken, "An Eminent American," July 11, 1923.

My Articles

You must be logged in to view your articles.

I don't have a login.

I forgot my user name/password.

Advertisement

Most Read
Most Emailed
Popular Topics

» In the Shadow of Hoover
» Filibustering the Public
» Slide Show: Enemies of Health Reform
» Slide Show: The Far-Right Fringe
» Red Scare, Black Scare
» How the US Funds the Taliban
» The China Debt Dance
» Tell The Nation: Recession Stories
» Slide Show: The Palin Saga
» The Palin Effect
» Gladwell for Dummies
» Last Column About Sarah Palin--Ever
» Travels by Taxi
» Round Two: The Coming Battle Over Abortion Funding

Advertisement

» The Beat

Another Helping of FDR Please | Obama should follow the New Deal president's example and make his Thanksgiving Proclamation a call for economic justice.
John Nichols
67 Comments

» Editor's Cut

Filibuster Follies | "The filibuster has become a cancer growing inside the world's greatest deliberative body."
Katrina vanden Heuvel
93 Comments

» The Notion

Bad Black Mothers | For African American women, reproduction has never been an entirely private matter.
Melissa Harris-Lacewell
95 Comments

» Act Now!

Coal Country | Stunning film reveals new dimensions to the cost of America's over-reliance on coal.
Peter Rothberg
112 Comments

» The Dreyfuss Report

A Kingdom of Bicycles No Longer | China's ambassador for climate change speaks on the eve of the Copenhagen summit meeting.
Robert Dreyfuss
59 Comments