Abstract

Better Advertising of Life Insurance
Richards, Joseph A. | February 7, 1918 issue

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The article emphasizes the need for advertising for selling life insurance policies. Life insurance is a commodity, but it is not recognized as such. Advertising campaign is necessary because it tells the need of insurance, its principles, its adaptation, and its uses. This should and could be executed in the simplest language with vivid illustrations, verbal and pictured, all of which would be intelligible to any one whose financial ability required him to seek even a single thousand dollars' worth of the commodity. And this course of advertising would be the cheapest method of expanding the usefulness of this prime economic commodity.

See Also:

LIFE insurance; ADVERTISING campaigns; INSURANCE policies; COMMERCIAL products; PRINCIPLE (Philosophy); PICTURES
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