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Abstract

In the Driftway

July 10, 1929 issue

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Hardly any one will dispute that the cigarette is now not only respectable but fashionable, something of a contradiction in an age in which, generally speaking, respectability is not fashionable. But the advertising of the cigarette manufacturers, although an important recent influence, should not get all the credit, or blame, for the evolution. What may be called the respectabilization of the cigarette has been going on for a quarter of a century, and the one greatest boost was given by the Young Men's Christian Association during America's participation in the World War. Before the cigarette was made respectable among women it had first to be made respectable among men.

See Also:

TOBACCO industry; SMOKING; INDUSTRIES -- United States; CIGARETTES; YOUNG adults; UNITED States

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H.L. Mencken, "An Eminent American," July 11, 1923.

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