Abstract

Uncle Sam's Electric Empire
Blanshard, Paul | July 10, 1929 issue

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Superior showmanship and surplus wealth are the two chief factors in the building of this new empire. When the American and Foreign goes into a Latin-American town it tears down the old and usually dilapidated headquarters, erects a display plant on a display corner, and uses every artifice of big show-windows, conspicuous elegance, and real comfort in advertising new lighting methods, vacuum cleaners, electric irons, refrigerators, and fans. In one city in Brazil it gave away "electric waffles" in the public park to barefoot Indians. The Latin-American electric market is almost boundless. It is not surprising that prophets of American economic future are bullish when they contemplate it.

See Also:

ELECTRIC discharges through gases; HOUSEHOLD appliances; GAS-lighting; BRAZILIANS; RELIGIOUS biography; BRAZIL
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