Abstract

Publicity Gone Mad

This article presents information on advertising and publicity. In the U.S., the greatest nation the world has ever known, the first great nation in which all individuality, all sweetness of life, all saline and racy earthiness has with success been subordinated to a machine-ruled Industrialism, the immemorial human desire for expressing one's self is shown not in such obscene foreign devilments as sitting in a beer garden and talking of God and Beethoven, but in advertising and publicity. As an optimist, the author rejoices that the incredible spectacle of the Lucky Strike gentry and the lords of the U.S. Lines combining to make ridiculous the really courageous work of the America in saving the crew of the Florida has nauseated even these meek States.