Abstract

Books on the Belt
Whipple, Leon | February 13, 1929 issue

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For books are being made as accessible as milk on the stoop in this land of higher salesmanship, as compulsory as spinach. Thanks to the book clubs. One expert declares there are twenty-five a million were sold before. Books are penetrating wherever the R.F.D. routes go. The clubs range all the way from promotion devices of publishers such as the Crime Club or the Book Selection of the American Booksellers Association through advisory aids like the Book of the Month or the Catholic Club or the Junior League Magazines selections for children.

See Also:

BOOK clubs (Bookselling); BOOKSELLERS & bookselling; PUBLISHERS & publishing; PERIODICALS; BOOK industries & trade; UNITED States
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