Abstract

Fremont Older
West, George P. | June 5, 1929 issue

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Fremont Older's career began, as it will end, without pretension. Any time these forty-odd years he would have told that whatever else it might have a newspaper must have advertising and circulation, and that he was running a newspaper for owners who expected him to make it pay. This realism has been the constant background of his career. He has been, primarily and most consistently, a circulation-getter, the editor of a profitable afternoon newspaper dependent on the crowd for its circulation and on shop-keepers for its advertising. He has risked both, he has taken huge chances, but always as a confident and audacious gambler who expected to win.

See Also:

OLDER, Fremont; CAREER development; NEWSPAPERS -- Ownership; PERIODICALS; NEWSPAPERS -- Circulation; ADVERTISING -- Newspapers; NEWSPAPER editors
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