Abstract

In the Driftway
October 5, 1932 issue

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Advertising has delivered another body blow to the radio. From now on millions of loud speakers will pour into the American home not only the fatuous and immature words of sales talks, but even the prices of dust-proof gelatin, life-preserving tooth paste, and varnished breakfast food. The Columbia Broadcasting Company , which was the first to break down before the insistence of advertisers, has cut down the time limit for sales talks. American radio listeners are as fatuous as the stuff they allegedly listen to.

See Also:

RADIO broadcasting; ADVERTISING; RADIO audiences; SALES; ADVERTISERS; UNITED States
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