Abstract

Finance
Harman, S. Palmer | April 27, 1932 issue

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Whether the "sales drive" of the automobile manufacturers will serve to rouse business from its lethargy and set a general revival on foot is one of the big questions of the moment in Wall Street. Ford has introduced his new eight-cylinder models, General Motors has presented a great series of exhibits in fifty-five cities, and the Chrysler organization, which is steadily rising in importance in the motor world, has made its bid for patronage. Prices have been reduced. Mass production is the secret of low automobile prices, and with current output at a low ebb there has not been much opportunity for cost cutting in that direction.

See Also:

AUTOMOBILE industry & trade; MANUFACTURING processes; SALES; SECURITIES industry -- United States; GENERAL Motors automobiles; PRICES; COST control; UNITED States
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