Abstract

How to Swing an Election

The article presents information on the manner in which the advertising agency, Lord and Thomas, caused the people of the state of California to repeal a chain-store tax. It is an object lesson to all political-minded people and ought to be read carefully, by naive radicals. Right now there is a pest of little bills running through legislatures of the country taxing the chain stores. The state of California passed a bill providing for such a tax. The bill was known as "22." The tax was insignificant for a single store under one ownership, but it rose as high as $500 a store for chain-store systems. Behind this bill were 80,000 independent dealers, highly organized. A thousand anti-chain people marched on Sacramento to encourage the Governor to sign it. He dared not veto the bill, but he remarked that it could be repealed by referendum if the people of the state wished.