Abstract

Notes by the Way
Marshall, Margaret | July 15, 1939 issue

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This article stresses the need of making available low price books in the U.S. One of America's gift to civilization has been the mass production of innumerable commodities at low prices. Americans are reputed for their interest in getting something very good for very little. Cheap books are not readily available in the U.S. An argument being advanced by most of publishers is that cheap books do not sell, may also have a limited validity. A publisher makes money on a $2.50 book than on a dollar book, he naturally spends his advertising appropriations and his selling energy on the $2.50 item. Moreover, the reading public, aside from its lack of taste and anti-intellectual bias, has been conditioned to regard books as luxuries.

See Also:

BOOKS -- Prices; PUBLISHERS & publishing; BOOKSELLERS & bookselling; BOOKS & reading; TAXATION; UNITED States
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