Abstract

In the Driftway
December 24, 1930 issue

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The article throws light on the jargon of advertising. It changes and grows like any language, and each year some new phrase is king. This year the phrase is "establish obsolescence." That means that advertising is now in a conspiracy with the manufacturers to put across a little scheme that the latter have been working at for a long time. But it is obvious to anyone that if products lasted a lifetime the stream in buying and selling would be interrupted, purchasing power would be thwarted, and the new economy would be upset.

See Also:

ADVERTISING; COST & standard of living; CONSUMPTION (Economics); PURCHASING power; INDUSTRIAL publicity; ECONOMIC indicators
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