Abstract

Can the Presidency Be Bought?
Ward, Paul W. | September 26, 1936 issue

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Primary returns, registration figures, and the straw-vote crop to date leave little room for doubt that U.S. President Franklin D. Roosevelt will be reelected in handsome fashion. There seems to be a popular superstition that money is used to buy votes. As a matter of fact, the amount of outright vote-buying in a presidential campaign is negligible. The money that counts is spent not on buying votes but on getting out the vote, and the rest is spent on propaganda. Enormous sums are spent on printing or broadcasting the output of the campaign committees' research and publicity divisions, and most of it is stupid, ineffectual stuff.

See Also:

CAMPAIGN funds; POLITICAL campaigns; POLITICS, Practical; PROPAGANDA; PRESIDENTS -- United States; UNITED States
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