Abstract

How About Television?

The Federal Communications Commission has given the permission of "limited commercialization" in television. This provides an authority to charge advertising sponsors for the costs of producing programs but not for the costs of transmission over the air, which will have to be borne by the broadcasting company. Theoretically the radio companies are to continue television as an experiment. The Communications commissioners fear that a few companies are about to recoup their television research costs from an unsuspecting public by exploitation of the half-ready art of visual broadcasting. Some of the radio manufacturers and broadcasters wanted full commercialization, and the "limited" status was devised by a commission committee to bridge the gap between them and the members of the commission.