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Abstract

Elsa Maxwell Loves Mazola. Alberti's Great Discovery

Goodman, Walter | April 14, 1956 issue

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Jules Alberti is president and owner of Endorsements Inc. He sells people to advertisers. Jules, who claims the distinction of being the only fellow in the U.S. engaged exclusively in this line of work, figures that he had his finger in about half that enormous pie. Jules woos customers by promising to get the people they want, speedily, through his exclusive, intimate contacts with the great. He is, in fact, a dual middleman, first between the advertiser and the endorser, and then between the endorser and the consumer.

See Also:

ENDORSEMENTS in advertising; ALBERTI, Jules; BUSINESSMEN; ADVERTISING; MARKETING; ENDORSEMENTS Inc.

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H.L. Mencken, "An Eminent American," July 11, 1923.

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