Abstract

Pay-as-You-See TV: It Makes Good Sense
Cooley, Hazel | June 11, 1955 issue

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The latest fuss in television circles in the U.S. could have been avoided if the gadget that makes a pay-as-you-see system possible had been invented twenty-five years ago. Subscription TV will operate on a different system from either commercial or educational TV. In commercial TV the sponsor, or advertiser, pays for the time and puts on the kind of program he thinks the most people will like. Educational TV is prohibited from selling time, its costs are paid by universities, schools, communities, state funds, or private or public donations. Subscription TV will use existing broadcasting facilities unless it chooses to establish new stations.

See Also:

TELEVISION broadcasting -- United States; SUBSCRIPTION television; TELEVISION advertising; BROADCAST advertising; DIRECT broadcast satellite television; UNITED States
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