Abstract

British TV: Low-Budget Highbrow
Roth, Andrew | March 29, 1952 issue

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The article presents a comparison of British television with that of the U.S. Viewers in the U.S. frequently find British television less exciting but more rewarding than their own. British television is calmer and more intellectually stimulating and is free from the annoyance of commercial advertising, but it lacks the variety, color and richness of the American product. Television in Britain, like radio, is the monopoly of the semi-governmental British Broadcasting Corporation (BBC). Its revenue comes chiefly from its share of the 2 pounds sound-and-television license fee paid annually by viewers; some additional revenue is obtained from advertising in the BBC's Radio Timer.

See Also:

TELEVISION broadcasting; AUDIENCES; ADVERTISING; REVENUE; TELEVISION stations -- Licenses -- Fees; MARKETING; GREAT Britain; UNITED States
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