Abstract

The Public's Image of Big Business
Bendix, Reintetard | December 15, 1951 issue

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Analyzing the opinions of a national sample of 1,227 persons, the report tells what Americans think of big business. The public's image of big business has many facets. The report examines a number of them, but it reminds us that various opinions which can be related statistically are not necessarily related in the awareness of, the individual. Hence when people speak of the public image of big business, this refer to some extent to a statistical fiction. The first point to be noted is the remarkable agreement among the respondents.

See Also:

BUSINESS; BUSINESS enterprises; NOVELISTS; SAMPLING; RESPONDENTS; UNITED States
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