Abstract

Television
Langman, Anne W. | December 22, 1956 issue

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The toughest thing to have and hold in the TV business is integrity. A few survive in what is defined as "the unimpaired state," but most are eventually dropped if they find it impossible to accept the compromises pressed by audience-conscious sponsors and sponsor-conscious networks. The heat is put on ratings drop, regardless of the quality of the program. It is the rating system that decides-and ratings, whose accuracy nobody can prove, are based on quantity alone. At the year's end, the television network NBC applies the axe to the television program "Ding-Dong School," which is presented live weekly half-hour for nursery-age children.

See Also:

TELEVISION programs; TELEVISION broadcasting; CORPORATE sponsorship; TELEVISION programs -- Rating; TELEVISION advertising; CABLE television; DING Dong School (TV program)
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