Abstract

Culture Once a Month
Tort, David | February 16, 1957 issue

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A book club, is a mass-distribution cooperative which offers to save a potential reader the chore of reading all the reviews and making up his own mind. Thus it combines the separate functions of disinterested judgment and profitable promotion. In one act it claims to be a better judge than the reviewers and a better promoter than the publisher. Book clubs fall into two kinds. One is the mass distributor averaging 500,000 members. The second kind is the small, specialized club that limits itself to the arcane mysteries of a single clique, such as yachtsmen, horsemen, farmers, art collectors or religious denominations.

See Also:

BOOKS & reading; BOOK clubs (Discussion groups); BOOK collectors; BOOKS -- Reviews; GROUP reading; LITERATURE
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