Abstract

Recipe for Prosperity: "Borrow. Buy. Waste. Want."
Burke, Kenneth | September 8, 1956 issue

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Recently, two articles published in the May 5, 1956 and June 16, 1956 issues of the journal "Business Week" startled the author. Discussing the danger in thrift, the articles note that if the typical consumer should take it into his head to buy only the things he really needed, he would scare the life out of businessmen and economists. The author says that it is fortunate for the U.S. economy that a vast proportion of its productivity does go into goods not accessible to the fluctuations of the mass-market. For insofar as the Higher Standard of Living involves the mass-production of goods for sale to individual customers in mass-markets, it is necessarily synonymous with maximum instability.

See Also:

CONSUMERS -- Attitudes; PURCHASING; MASS markets; BUSINESSWEEK (Periodical); BUSINESSMEN; MASS production
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