Abstract

III: Automation and Profits
Theobald, Robert | May 11, 1963 issue

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American marketives have complained increasingly of the profit squeeze. Despite the growth in total sales in the last decade, the absolute level of profits was not much higher in the early nineteen-sixties than ten years earlier. One of the reasons for this was the growing weight of abundance, which prevented marketives from raising their prices; even the acceleration in demand-creating activities was insufficient to prevent this trend. More important for the long run was the emergence of a new force resulting from the actions of marketives themselves.

See Also:

PROFIT; CONSUMERS' surplus; MARKETS; DEMAND (Economic theory); CONSUMPTION (Economics); MONETARY policy
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