Abstract

Serious Rock
June 24, 1968 issue

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Most talented young people who decide to make a career of music today seriously consider becoming Pop musicians. Many of the most creative do enter the field. On both coasts, Pop has captured large portions of the FM listening market. It has succeeded jazz and folk as the music of the campus, and the serious magazines are tripping over one another to get into the business of Pop criticism. According to popular mythology, the Beatles are responsible for Pop's new found respectability. But while it is true that their straightforward behavior and good-humored, innocent appeal have had much to do with the attention being paid popular music by the mass media and others over 30, the real innovating has gone en elsewhere.

See Also:

MASS media & music; BEATLES; POPULAR music; JAZZ; MUSICIANS; MUSIC
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